STS AVAILABLE IN EUROPE
The first Polish bookmaking company operating abroad.
STS – the largest bookmaker in Poland – after dominating the Polish betting sector, has just started operating on European markets. After years of intensive development, the company developed nearly half of its domestic industry. From now on, the bookmaker’s offer is available in the UK, Germany, Norway, Iceland, Luxembourg, Slovenia, Andorra, San Marino as well as in Gibraltar, Malta and Latvia. Further international expansion is planned.
Thanks to numerous investments in the development of the betting offer, modern technologies and new functionalities for STS users, in the last 6 years the company has increased its revenues more than tenfold – from PLN 220 million to PLN 2.389 billion. Currently, STS has over 47% share in the Polish bookmaking market, and 75% of turnover is generated by online channels – an application dedicated to Android and iOS, a website and its mobile version.
STS is the undisputed leader of the Polish bookmaking market. After the success of the company in the country, it’s time to start operations in Europe. In the first stage of our presence abroad, we want to focus on Poles who are abroad. Our brand awareness among these people is extremely high, so our goal is to take advantage of this significant competitive advantage – says Mateusz Juroszek, President of STS.
Public opinion polls – commissioned by the bookmaker – show that 80% of adult Poles know the STS brand. This indicator among Polish citizens who live in Great Britain is 52%, it allowed the company in getting advantage against the largest international pari-mutuel game operators.
Hundreds of thousands of our compatriots over the last decades have decided to start living abroad. Their courage has been rewarded because many of them have found themselves in a new environment and have achieved life and professional success. Today, we are following in their footsteps and starting our activity on 11 foreign markets. Our many years of experience gained in the country is a unique know-how that will allow us to gain a wide range of new customers – adds Mateusz Juroszek.
We are the first Polish bookmaker company that operates abroad. On the new markets STS offer will be fully complementary.
In addition to betting, the company will operate a casino, live casino and virtual sports. Esport bets will also be strongly expanded, concludes Mateusz Juroszek.
Bukmacher is actively involved in supporting Polish sport, being the largest private entity on the Polish sponsoring market. The company is the official sponsor of the Polish football team, as well as the main sponsor of Jagiellonia Białystok and the official bookmaker of Lech Poznań, Cracovia, Pogoń Szczecin, Korona Kielce, Górnik Zabrze, Anwil Włocławek, Asseco Resovia and PGE Vive Kielce, as well as Futsal Ekstraklasa or other clubs and sports associations. STS is also engaged in the support of esports.